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Lisa Rodwell

CEO

Lisa Rodwell is the CEO of DAYE and specializes in consumer tech, previously working with brands including eBay, Yahoo!, moo.com, Wool and the Gang and Nutmeg.

DAYE

Her story

8 MINS

My perimenopause brain left me fearing I had Alzheimer’s

Lisa feared she had Alzheimer's after she began to forget words mid-sentence. Find out what she learned about brain health and how she regained her flow.

Read

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
_abck	1 year	This cookie is used to detect and defend when a client attempt to replay a cookie.This cookie manages the interaction with online bots and takes the appropriate actions.
ak_bmsc	2 hours	This cookie is used by Akamai to optimize site security by distinguishing between humans and bots
bm_sz	4 hours	This cookie is set by the provider Akamai Bot Manager. This cookie is used to manage the interaction with the online bots. It also helps in fraud preventions
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
intercom-device-id-*	8 months 26 days 1 hour	Intercom sets this cookie that allows visitors to see any conversations they've had on Intercom websites.
intercom-id-*	8 months 26 days 1 hour	Intercom sets this cookie that allows visitors to see any conversations they've had on Intercom websites.
intercom-session-*	7 days	Intercom sets this cookie that allows visitors to see any conversations they've had on Intercom websites.
JSESSIONID	session	It is essential to ensure that any information you enter or routes you take are remembered by the website. Without this cookie, every page you visited would treat you as a completely new visitor. This cookie does not identify you personally and is not linked to any other information we store about you.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wordpress_sec_[hash]	7 days	To provide protection against hackers, store account details.
wordpress_test_cookie	session	To check if the cookies are enabled on the browser to provide appropriate user experience to the users.
wp-settings-{time}-[UID]	1 year
wpEmojiSettingsSupports	session	WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
intercom-id-[app_id]	9 months	Anonymous visitor identifier cookie. As people visit your site they get this cookie.
intercom-session-[app_id]	1 week	Identifier for each unique browser session. This session cookie is refreshed on each successful logged-in ping, extending it to 1 week from that moment. The user can access their conversations and have data communicated on logged out pages for 1 week, as long as the session isn't intentionally terminated with `Intercom('shutdown')`;, which usually happens on logout.
loglevel	never	Maintains settings and outputs when using the Developer Tools Console on current session.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
__kla_id	2 years	Cookie set to track when someone clicks through a Klaviyo email to a website.
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_ga_TK0CGNEKE8	2 years	This cookie is installed by Google Analytics.
_hjAbsoluteSessionInProgress	30 minutes	Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user.
_hjIncludedInPageviewSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit.
_hjIncludedInSessionSample	2 minutes	Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's daily session limit.
_hjSession_*	1 hour	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjSessionUser_*	1 year	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjTLDTest	session	To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.
attribution_user_id	1 year	This cookie is set by Typeform for usage statistics and is used in context with the website's pop-up questionnaires and messengering.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
UID	2 years	Scorecard Research sets this cookie for browser behaviour research.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
_mcid	1 year	This is a Mailchimp functionality cookie used to evaluate the UI/UX interaction with its platform
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
rl_anonymous_id	never	RudderStack set this cookie to store statistical data of users' behaviour on the website, which can be used for internal analytics by the website operator.
rl_group_id	never	RudderStack sets this cookie to collect user activity on the web.
rl_group_trait	never	Rudderstack sets this cookie, which is used to store performed actions on the website.
rl_page_init_referrer	never	Rudderstack sets this cookie, which is used to store performed actions on the website.
rl_page_init_referring_domain	never	Rudderstack sets this cookie, which is used to store performed actions on the website.
rl_trait	never	Rudderstack sets this cookie, which is used to store performed actions on the website.
rl_user_id	never	RudderStack set this cookie to store a unique user ID for the Marketing/Tracking purpose.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_cfuvid	session	Description is currently not available.
_hjSession_3235660	30 minutes	No description
_hjSessionUser_3235660	1 year	No description
AWSALBTG	7 days	No description available.
AWSALBTGCORS	7 days	No description available.
cookie_site_switch	1 month	Description is currently not available.
intercom-device-id-i1uxzwak	8 months 26 days 1 hour	No description
intercom-id-i1uxzwak	8 months 26 days 1 hour	No description
intercom-session-i1uxzwak	7 days	No description
tf_respondent_cc	6 months	Description is currently not available.
visitor-id	1 year	No description available.

Performance

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Lisa Rodwell

CEO

Articles By Lisa Rodwell

My perimenopause brain left me fearing I had Alzheimer’s